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Brand growth initiatives to help your business soar.
I’ll work with you in planning and carrying out projects to update, grow, or more clearly express your brand — and use it to add impact to everything you do.
The key is in helping you clarify the heart of what you stand for now and identifying where it can take you. With that, I map out how to build stronger relationships with those who know and love you, help you navigate challenges, and open you up to new audiences, profits, and business growth.
I build and implement plans that maximize your return on marketing and brand investment, while targeting greater business and brand potential.
Brand updates and guides to help carry your business and marketing forward
Audience insights to help you fit your product into their lives
Digital experiences to showcase your brand, optimize spend, and drive purchase
Messaging and content that help people get to know and love your brand and products
New launches or offerings that help your business grow without losing your roots
Marketing strategies that organize efforts to be efficient and effective
Client Spotlight:
Indeed
I provided insights that enabled alignment, clarity, and resonance with both jobseeker and employer audiences.
The #1 job site sought to evolve both jobseeker brand communications and its global enterprise employer strategy. I organized insights from primary and desktop research to provide strategic themes and marketing recommendations for multiple senior audiences within the organization.
This work contributed to not only strategic and marketing alignment and clarity, but also a culturally resonant take on Indeed’s mission to help people get jobs, premiering at Super Bowl LV.
Top 10 ways I can help your brand.
And selected project examples.
Brand Evolution and
Design Guidance
I help you clarify what you stand for and express it in authentic, unique, and compelling ways.​
Marketing Channel and Audience Engagement Strategies
I outline the potential for each marketing touch point to strategically connect with your audience.
Messaging, Content, Influencer, and PR Strategies
I create results-oriented, multifaceted plans for relevant communications that maximize marketing’s impact.
Audience Definition, including High-Value Advocates and Future Prospects
I help you optimize your current customers and reach new ones who have the most potential to grow your business.
Creative Inspiration and Guidance
I connect the dots between business, audience, and culture to create break-through, on-brand campaigns and content.
Consumer Research Insights and Implications
I discover audience attitudes and behaviors that help you better understand and deliver what can connect with them.
Brand Positioning, Personality, Voice, and Tone
I define the foundational elements of your brand that empower you, your team, and your partners to bring it to life.
Product, Service, or Revenue Model Expansions
I extend brand impact by identifying and implementing new, profitable ways to play a role in consumers’ lives.
Product Messaging and Label Updates
I apply brand designs and selling points to drive purchase, navigating regulations to be both compliant and compelling.
Quick Wins Across a Brand's Marketing Ecosystem
I capitalize on incremental opportunities to grow customer relationships and sales by enhancing and adding to ongoing efforts.
Client Spotlight:
Indeed
I provided insights that enabled alignment, clarity, and resonance with both jobseeker and employer audiences.
The #1 job site sought to evolve both jobseeker brand communications and its global enterprise employer strategy. I organized insights from primary and desktop research to provide strategic themes and marketing recommendations for multiple senior audiences within the organization.
This work contributed to not only strategic and marketing alignment and clarity, but also a culturally resonant take on Indeed’s mission to help people get jobs, premiering at Super Bowl LV.
